Born in Mexico City and living in Los Angeles, Alek has immersed himself in different types of businesses, marketing strategies, and sales tactics across different cultures, gaining a unique global perspective on consumer behavior and market dynamics. With a passion for outside-perspective problem-solving, Alek specializes in crafting transformative strategies that help brands break barriers and increase revenue. As a student at the USC Marshall School of Business, he combines academic expertise with real-world experience to stay ahead of trends and deliver cutting-edge solutions. From startups looking to scale to established companies seeking reinvention, Alek’s mission is clear: to drive growth, innovation, and success through data-driven marketing and creative strategy.